Tomi Ahonen is a tragic figure of the mobile market – he is a total genius, but his blog posts are so long that they are all but impossible to read “quickly”. Nevertheless, his stat dumps contain a huge amount of valuable data – let’s get to it.

Biggest smartphone makers, by # sold
TEN BIGGEST SMARTPHONE MANUFACTURERS BY UNIT SALES IN Q1 2012

Rank . Maker . . . . . . Units . . . Market Share . . . . Was in Q4 of 2011
1 . . . . Samsung . . . 44.5 M . . 30.6 % . . . . . . . . ( 22.8 %)
2 . . . . Apple . . . . . . 35.1 M . . 24.2 % . . . . . . . . ( 23.9 %)
3 . . . . Nokia . . . . . . 11.9 M . . . 8.2 % . . . . . . . . ( 12.6 %)
4 . . . . RIM . . . . . . . 11.1 M . . . 7.6 % . . . . . . . . ( 9.1 %)
5 . . . . HTC . . . . . . . . 7.9 M . . . 5.4 % . . . . . . . . ( 6.1 %)
6 . . . . Sony . . . . . . . 7.3 M . . . 5.0 % . . . . . . . . ( 5.8 %)
7 . . . . Huawei . . . . . 7.0 M . . . 4.8 % . . . . . . . . ( 4.8 %)
8 . . . . LG . . . . . . . . . 5.5 M . . . 3.8 % . . . . . . . . ( 4.5 %)
9 . . . . Motorola . . . . . 5.1 M . . . 3.5 % . . . . . . . . ( 3.4 %)
10 . . . ZTE . . . . . . . . 5.0 M . . . 3.4 % . . . . . . . . ( 3.5 %)
Others . . . . . . . . . . . 4.8 M . . . 3.3 % . . . . . . . . ( 3.5 %)
TOTAL . . . . . . . . . 145.2 M

Biggest smartphone OS, by # sold
Rank . OS Platform . . . . . . Units . . . . . Market share . . Was in Q4 of 2011
1 . . . . Android . . . . . . . . . 80.8 M . . . . 55.6 % . . . . . . . ( 49.0 %)
2 . . . . iOS . . . . . . . . . . . . 35.1 M . . . . 24.2 % . . . . . . . ( 23.9 %)
3 . . . . Blackberry . . . . . . . 11.1 M . . . . . 7.6 % . . . . . . . ( 9.1 %)
4 . . . . Symbian . . . . . . . . . 7.9 M . . . . . 5.4 % . . . . . . . ( 11.5 %)
5 . . . . bada . . . . . . . . . . . . 3.8 M . . . . . 2.6 % . . . . . . . ( 2.3 %)
6 . . . . Windows Phone . . . . 2.3 M . . . . . 1.6 % . . . . . . . ( 1.2 %)
7 . . . . MeeGo . . . . . . . . . . 2.2 M . . . . . 1.5 % . . . . . . . ( 1.2 %)
8 . . . . Windows Mobile . . . . 0.4 M . . . . . 0.3 % . . . . . . . ( 0.4 %)
others . . . . . . . . . . . . . . . . 1.6 M . . . . . 1.1 % . . . . . . . ( 1.6 %)
TOTAL . . . . . . . . . . . . . . 145.2 M

Installed base
Rank . OS Platform . . . . . . Units . . . . . Market share . . Was in Q4 of 2011
1 . . . . Android . . . . . . . . . 328 M . . . . . 32 % . . . . . . . . ( 27 %)
2 . . . . Symbian . . . . . . . . 299 M . . . . . 30 % . . . . . . . . ( 35 %)
3 . . . . iOS . . . . . . . . . . . 178 M . . . . . 18 % . . . . . . . . ( 16 %)
4 . . . . Blackberry . . . . . . 111 M . . . . . 11 % . . . . . . . . ( 12 %)
5 . . . . bada . . . . . . . . . . . . 17 M . . . . . 2 % . . . . . . . . ( 1 %)
6 . . . . Windows Mobile . . . . 16 M . . . . 2 % . . . . . . . . ( 2 %)
7 . . . . Windows Phone . . . . 9 M . . . . . 1 % . . . . . . . . ( 1 %)
Others . . . . . . . . . . . . . . . . 55 M . . . . . 5 % . . . . . . . . ( 6 %)
TOTAL Installed Base . . . 1,013 M smartphones in use at end of Q1 2012

Break-down of Android
ANDROID MAKERS IN Q1

Samsung . . . . . . 50%

HTC . . . . . . . . . . 10%

Sony . . . . . . . . . . 9%

Huawei . . . . . . . . 9%

LG . . . . . . . . . . . . 7%

Motorola . . . . . . . . 6%

ZTE . . . . . . . . . . . 6%

Others . . . . . . . . . 3%

Total Android . . . . 80.8 Million

Break-down of WP7
WINDOWS PHONE MAKERS IN Q1

Nokia . . . . . . . . . . . . . . 87%

Samsung . . . . . . . . . . . . 9%

HTC . . . . . . . . . . . . . . . . 4%

Total Windows Phone . . 2.3 Million

(Note above does not include 400,000 Windows Mobile smartphones sold in Q1)

Break-down of Samsung shipments
SAMSUNG SPLIT BY OS IN Q1
Android . . . . . . . . . 91%
bada . . . . . . . . . . . . 9%
Windows Phone . . . . 1%
Total Samsung . . . . 44.5 M

Break-down of Nokia shipments
NOKIA SMARTPHONE SPLIT BY OS IN Q1
– 65% of Nokia branded smartphones still are sold running Symbian.
– 18% are running MeeGo and
– 17% are running Windows Phone.

Of course, his commentary should be read – if you have a can of Red Bull at hand, adjust seat recline and click the link below:
http://communities-dominate.blogs.com/brands/2012/05/smartphone-market-shares-after-q1-its-the-digital-jamboree-year-of-smartphone-bloodbath.html

2a Bridgestone to give up on e paper productionThe (usually monochrome) e-paper technology is used commonly in all kinds of e-readers due to the ultra-low power usage.

Bridgestone, one of the largest makers of these screens, now gives up on them:

Tokyo (May, 15 2012) — Bridgestone Corporation today announced plans to withdraw from electronic paper business.

The company has made this decision after careful consideration of its options and in accordance with its management principal of “selection and concentration” which Bridgestone is implementing to put an increased focus on its core businesses to provide maximum value to its customers and shareholders. Due to increasing competition and rapidly declining prices in the liquid crystal panel business, the company decided that the best course of action for its overall business is to exit the electronic paper market.

Exact timing for the withdrawal is still being determined but the company expects to conclude its production of electronic paper by the end of October 2012.

Even though thus sounds quite a bit strange at first glance, it does make sense – according to optometricists, the backlit OLED screens are more comfortable (read: more ergonomically) to read when looking at textual information. In addition to that, e-paper is unusable when it comes to creating smart tablets which are to run operating systems like Android – let’s see what this will lead us to…

When it comes to mobile development, religious wars can be fought about the question of web 2.0 vs native.

Mobile Business Briefing now brings us the following nugget:

Research house IDC said that 79 percent of surveyed mobile app developers plan to integrate HTML5 into products they launch this year.

The company said that by 2015, more than 80 percent of all mobile apps will be either wholly or in-part based on the web technology.

Even though I still believe that native apps are the way to go, this sounds interesting – stay tuned for updates as we get them!

Roaming in the EU is quite a topic – given that Hutchison has used the communality across its network for great advantage, I have frequently predicted that it would be but a question of time when other carriers react.

According to Mobile Business Briefing, Telefonica has just done so:

Telefonica has launched a pan-European data roaming tariff offering smartphone subscribers to its European networks 25MB of data usage for EUR2 a day.

The Pan-European tariff launched in Germany in May and will be available this summer to Telefonica’s O2 and Movistar customers in Spain, UK, Ireland, Czech Republic and Slovakia. It will be applicable for roaming across all 27 EU member states.

Let’s see how this one plays out…

450px La2 euro EU reduces roaming fees furtherThe EU intends to be a “super state” – in a super state, however, citizens can expect to pay no roaming fees when traveling from one substate to another (similar to the USA).

Sadly, the EU currently has not yet achieved this state. However, it remains work in progress. The Independent now repors the following:

Mobile phone roaming charges will fall again from July following a European Parliament vote today.

The cuts involve reducing the cost of making a mobile call from another EU country from about 30p a minute to 24p, while the cost of sending a text drops to just 7p. Overall, roaming costs have fallen by up to 75% since the campaign began in 2007, said the commission.

Stay tuned for further info as we get it!

Image: Wikimedia Commons / Lars Aronsson

Even though Visual Studio is traditionally used for the development of applications for Windows Mobile / Windows Phone, the IDE is very well-known and thus has a large user base.

Should anyone of you be interested in using this IDE for creating stuff for the new BlackBerry OS, then the Tweet below could be highly interesting:
visual studio for blackberry Attention: closed beta of BB10 tools for Visual Studio closing

Given that this is a closed beta, we can’t say much more – good fun!

When it comes to data, Krusell’s once-monthly sales report are the staple food of our Metrics Maid section. In fact, we even have some explanation on our coverage as to why we are not breaking data down at OS levels anymore.

Krusell has now sent us the latest update:

1. (1) Apple iPhone 4/4S
2. (8) Sony Xperia S
3. (2) Samsung I9100 Galaxy S II
4. (-) Sony Xperia U
5. (7) Samsung Galaxy Note
6. (4) Sony Ericsson XPERIA Arc/Arc S
7. (3) Samsung Galaxy Nexus
8. (-) Nokia E52
9. (10) HTC Sensation
10. (9) HTC Sensation XL
() = Last month’s position.

In April Sony’s new models Xperia S and U has made a significant race on the Top seller list from Krusell. It’s been a while since we had three phones from Sony, or previous Sony Ericsson, on our list, says Ulf Sandberg CEO at Krusell. In April it’s only Samsung who matches Sony in number of devices on the list, even if iPhone is still number one.

The Swedish manufacturer of carrying cases for portable electronics, Krusell, releases its “Top 10″-list for April 2012. The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during April 2012. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

Not much to add here…

When it comes to traditional perceptions, BlackBerry users are the most motivated when it comes to buying apps – Android users are said to be on the other end of the scale. Thus, it is not too surprising that RIMs offer of an Android VM for the PlayBook was gladly accepted.

Mobile Apps Briefing now reports the following:

There is now API support for camera and in-app payments, widening the range of Android apps that the runtime supports and giving developers another way to monetise their apps. In-app payments will be carried out through BlackBerry App World using existing sign-in IDs.

Another new feature is multi-window support, which allows apps to launch in separate windows to help with multitasking. Native BlackBerry 10 apps already include this.

The features are already available in the beta version of BlackBerry Runtime for Android Apps and will be included in a PlayBook update later in the summer.

Not much to add here…

While RIM was very elusive about it’s next gen BB10 platform, it was made almost clear that it would be ditching it’s trademark physical QWERTY keyboard for a full touch device.

The same has been made clear by the new RIM CEO, Thorsten Heins. He quoted

…even on a full touch device, BlackBerry is still about typing and getting things done.

Heins also highlighted the proposed integrated nature of the company’s platform.

We believe that to deliver a compelling offering to you out there, we need to combine fantastic software and hardware with cloud services.

RIM plans to launch BB10 powered devices later this year as there is a delay due to the firm having to wait on critical chipsets becoming available.

While RIM is marketing the BB10 as

..a new, revolutionary mobile computing engine we have built

we fear that the war of ecosystems has gone to a higher level and RIM is a late entry into it. RIM plans to counter this by incentivizing it’s product line. Looking forward to make a strong foothold, RIM seeks to upgrade the current users of the now end-of-life BB7 OS to BB10.

We wait for the results to present themselves to us when the time is right. Until then, stay tuned..!!

Before beginning this review, we must clarify that the definition for the small, medium and large phones has changed since the launch of the Galaxy Note. Those that were considered large are now medium.

We received an Overboard Waterproof case, courtesy of MobileFun iPad Accessories. Let us begin.

The case comes nicely packed and looks nice and shiny in the first go. Though Overboard has mentioned the case to be for small phones, We deem a device like the N8 not to fit the category. Rather, we term it as a medium sized device.

 Review–Overboard Waterproof case for Medium sized devices

Upon opening, the contents of the package include the case, a hook, a lanyard. And No, the phone does not come inside the package Smile with tongue out

 Review–Overboard Waterproof case for Medium sized devices

The case is made up of waterproof material that feels soft yet strong. We had to open these locks to get a look inside the case.

 Review–Overboard Waterproof case for Medium sized devices

The phone can be slid through once the locks are open. These locks act a sealing barrier once the phone is inside.

 Review–Overboard Waterproof case for Medium sized devices

Once securely locked, nothing can enter or exit the case save light Smile with tongue out

 Review–Overboard Waterproof case for Medium sized devices

The case did not prove to be any hindrance while operating the phone. The phone responded as snappily as it did outside the case.

Overboard have made sure that the phone’s camera is not missed out. While the front has a larger transparent are to operate the phone to it’s fullest, the rear of the case makes sure that the camera is not covered.

 Review–Overboard Waterproof case for Medium sized devices

A sample of the camera functioning inside the case

 Review–Overboard Waterproof case for Medium sized devices

You can use the hook and and the lanyard to secure the phone while you are on the move.

 Review–Overboard Waterproof case for Medium sized devices

In my opinion, the case is one of the best in it’s class. It can keep you phone safe from water damage. We definitely recommend this case if you device is small to medium in size. But if you have a Galaxy Note, then this case is not a choice as the Note would not fit in.

On public demand, RIM has made a number of changes to its BlackBerry Beta Zone website, which enables users to test Blackberry apps before they are available more widely.

The user interface has been tweaked to make it more engaging and quicker for users to find what they want. It also has more interactive elements, according to the Inside BlackBerry blog.
The division between business and consumer technology has been more clearly defined, with separate URLs for BlackBerry Beta Zone and BlackBerry Beta Zone for Business.

A new blog-like newsfeed has been added to provide the latest site news and allow users to take part in conversations. Polls and surveys will also be posted on the site, to provide more opportunities to feedback on apps.

There is also an updated mobile version of the Beta Zone site, with a mobile-friendly layout, simplified download process, and additional features to improve the mobile beta testing experience.

The changes are based on more than 3,000 responses from the Beta Zone community, and more updates are said to be in the pipeline.

It is difficult not to notice the raise of smartphone games – what started with a few 8bit sprites, now endangers classic mobile gaming consoles.

ComScore has now sent out the following table – in some countries, more than 50% of all smartphone users use games at least once a month:

Frequency of Smartphone Users Playing Games on their Devices
3 Month Average Ending February 2012
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
  Penetration (%) of Smartphone Users Playing Games
EU5 France Germany Italy Spain UK
Almost every day 11.5% 7.4% 11.8% 10.0% 10.4% 16.4%
At least once each week 14.3% 9.7% 14.2% 13.8% 13.5% 18.8%
Once to three times throughout the month 15.9% 10.1% 16.2% 17.9% 17.8% 17.2%
Ever in month 41.7% 27.2% 42.1% 41.8% 41.6% 52.4%

In addition to that, we were also provided some data on the use of social features integrated into the games:

Smartphone Social Gaming Activities*
3 Month Average Ending February 2012
Total EU5 (DE, ES, FR, IT and UK) Smartphone Gaming Audience Age 13+
Source: comScore MobiLens
Penetration (%) of Smartphone Gamers
EU5 France Germany Italy Spain UK
Logged in via Email or Facebook 13.2% 13.1% 11.7% 15.5% 10.8% 14.2%
Played with other people 9.1% 8.6% 7.5% 9.4% 11.0% 9.1%
Invited friend to play 6.7% 5.6% 7.3% 8.2% 7.3% 5.4%
Shared score on leaderboard 7.6% 9.9% 9.3% 9.0% 7.0% 5.1%
Used chat 3.0% 2.8% 2.5% 3.2% 3.9% 2.7%
Sent/received gift 2.2% 1.9% 2.5% 2.7% 2.1% 1.7%

In addition to that, we also get the now-usual “usage metrics”:

Mobile Benchmark Data for the European Market
3 Month Avg. Ending February 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
Penetration (%) of Mobile Subscribers
EU5 France Germany Italy Spain UK
Used Smartphone 46.9% 43.3% 40.1% 45.4% 53.9% 54.7%
Used Application (excl. pre-installed) 40.8% 36.6% 36.2% 35.4% 45.8% 52.0%
Used browser 40.5% 39.0% 33.8% 35.5% 43.7% 52.6%
Played games 29.1% 17.4% 27.0% 32.7% 32.3% 37.0%
Sent text message 84.3% 86.9% 80.0% 81.5% 80.9% 92.1%
Listened to music 28.1% 24.7% 27.8% 25.5% 36.5% 28.3%
Accessed Social Networking Site or Blog 27.6% 24.3% 21.3% 24.3% 30.3% 39.3%

Not much to add here…

Simulators are always a welcome thing when it comes to development. And RIM know the importance of it. It has revealed a simulator for the recently announced BlackBerry 9320.

You can now test your apps on the simulator before making them available for public release.

According to an email from RIM

Dear BlackBerry App World Vendor,

We are excited to welcome the new BlackBerry® 9320 to the BlackBerry smartphone line-up and inform you that the simulator is now available for download.  Test your app today and get it ready for launch!

To ensure your applications are available in BlackBerry App World for this new device launch, we encourage you to test your applications using the new BlackBerry® 9320 simulator and navigate to the BlackBerry App World vendor portal to post your applications for the BlackBerry 9320 running BlackBerry 7.1 OS.  You must indicate application support for this new device as current applications will not be automatically posted for sale for this new smartphone.  Please follow these instructions:

1. Select Manage Products

2. Select the eye (view) under the Releases column of the app to be changed

3. Select (edit) next to the Release containing the bundle to be edited

4. Select ‘Add Release Version’ tab

5. Select the pen (edit) under the Device Support column for the bundle you wish to edit

Note: Many applications that currently support the BlackBerry® 9220 series should be easily ported to this new device with minimal change required.

You can start using this simulator immediately and RIM claims that it is super easy to use.

Happy developing…!!!d

RIM marketing has posted up a nice strategy for developers to develop more for the BlackBerry devices. According to RIM

Starting April 10, at 12:01 am, every 100′th app submitted to BlackBerry® App World™ will be eligible for a free prize package to attend BlackBerry 10 Jam. To win the prize package, the app must be approved according to BlackBerry App World Vendor Guidelines. Contest closes on April 26 at midnight EST.

The prize package includes a free pass to BlackBerry 10 Jam on May 1′st to 3′rd, 2012, a travel voucher to purchase a coach airline ticket to Orlando Florida, hotel accommodations while at the conference and $500 USD spending money.

The apps can target either a BlackBerry smartphone or tablet.

You read it correct ladies and gentlemen, every hundredth app will win a ticket to the BlackBerry 10 Jam.

You should get all the apps up and running for submission before time runs out…!!

Happy developing…!!

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