It’s this part of the month again: AdMob, a provider for mobile advertising, has just made its latest market share report available to the world. As usual, hit this link for the full PDF – the most interesting tidbits are below:
World-wide market share (excluding iPod touch)
When looking at world-wide web traffic, the iPhone starts to get dangerously close to Symbian’s once-comfortable lead:
Regional trends show us that Palm is marginalized everywhere outside of the USA, with RIM being important in the USA; Latin America and – to a lesser extent – Western Europe:
US market share (excluding iPod touch)
In the USA, the iPhone alone accounts for about 50% of the web traffic to AdMob-enabled mobile sites:
When looking at the market shares in a year-to-year perspective, one can see how the Centro peaked in July, to drop off swiftly ever since:
iPod touch request growth
Even though the iPod touch was excluded from the charts above (AdMob does not consider it a phone), it had a pretty interesting month – its share of the traffic increased exponentially on the day after Christmas. What this tells us is short and sweet: it was a very popular Christmas gift…
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