Handango has just released its latest YardStick – this time, they cover the whole year of 2008. As usual, the most important things are represented graphically below – the full scoop can be had in the PDF files linked under further reading!
New content providers
The chart below compares the number of new content providers and new applications across all platforms:
Average application price
The average Application price makes for an interesting metric: the higher the average price, the more money individual developers have for improving their products:
Average number of apps/order
While this metric may sound uninteresting at first glance, power users often buy more than one app at once. So: the closer this figure is to 1, the “dumber” the users:
Best-selling devices
Here is a list of best-selling devices across all platforms monitored by the Tamoggemon Content Network – we have used the “by-revenue” figures:
BlackBerry
1. BlackBerry 8830 World Edition
2. BlackBerry Curve
3. Verizon BlackBerry Pearl 8130
4. BlackBerry Pearl
5. Verizon BlackBerry Curve 8330
6. BlackBerry Curve 8330
7. BlackBerry Curve 8310
8. BlackBerry Curve 8800
9. BlackBerry Pearl 8130
10. BlackBerry Bold 9000
Palm OS
1. Palm Treo 700p
2. Palm Treo 755p
3. Palm Centro
4. Palm Treo 680
5. Palm Treo 650
6. Verizon Palm Centro
7. Verizon Palm Treo 700p
8. AT&T Palm Treo 680
9. Verizon Palm Treo 755p
10. Sprint Palm Treo 755p
PocketPC (WM)
1. AT&T Tilt
2. HTC TyTN II
3. Verizon XV6800
4. HTC Touch
5. Verizon Samsung i760
6. Samsung i760
7. HTC Mogul
8. HTC Touch Cruise
9. Samsung Omnia i900
10. HTC Touch Diamond
Windows Mobile Smartphone (WMS)
1. Motorola Q (5.0)
2. Samsung BlackJack II
3. Verizon Motorola Q music 9m
4. T-Mobile Dash
5. Motorola Q 9h
6. Samsung BlackJack
7. Verizon Moto Q 9c
8. Motorola Moto Q 9c
9. Verizon SMT5800
10. HTC S620/621
Symbian
1. Nokia N95 (S60 3rd Edition)
2. Nokia E90 Communicator
3. Nokia E71
4. Nokia E51
5. Nokia N73 (S60 3rd Edition)
6. Nokia E61i
7. Sony Ericsson P1
8. Nokia N82
9. Nokia E65
10. Nokia E61(S60 3rd Edition)
Best-selling apps
Here is the top-10 list for all our platforms:
BlackBerry
1. Ringtone Megaplex (ringtones) – $19.95
2. VoiceControl (voice command) – $6.00
3. Colour Your Trackball (trackball customizer) – $4.95
4. BBSmart Email Viewer (email viewer) – $29.95
5. eOf ce 4.5 (attachment viewer) – $29.95
6. SplashID (information security) – $29.95
7. The Weather Channel 3 Month (weather monitor) – $12.99
8. IM+ for Skype (IM consolidator) – $29.95
9. Voice on the Go – Monthly (voice command) – $5.99
10. Pimp My Pearl (trackball customizer) – $4.95
Palm OS
1. SplashID Desktop (information security) – $19.95
2. VoiceControl (voice command) – $6.00
3. PocketMirror Standard (Outlook synchronization) – $29.95
4. SplashID (information security) – $29.95
5. Agendus Desktop Edition (Outlook synchronization) – $39.95
6. Agendus Professional Edition (Outlook synchronization) – $39.95
7. SplashID for Desktop (information security) – $19.95
8. Traf c for Treo Smartphones – One City (traf c monitor) – $4.99
9. TouchLauncher (app manager) – $6.99
10. Ringo Pro (ringtone library) – $29.95
PocketPC (WM)
1. Spb Mobile Shell 2.1.4 (today screen plug-in) – $29.95
2. MobiTV (streaming television) – $9.99
3. Spb Backup 2.0.1 ( le backup) – $24.95
4. Spb Pocket Plus 4.0.2 (today screen plug-in) – $29.95
5. Pocket Informant 8 (today screen plug-in) – $29.95
6. Spb Phone Suite 1.3 (phone features) – $19.95
7. eWallet (Professional Edition) (PIM manager) – $29.95
8. Spb Keyboard 4.1 (keyboard) – $14.95
9. Spb Wireless Monitor 3 (data usage monitor) – $19.95
10. SOTI Pocket Controller-Pro V6 (remote control) – $35.95
Windows Mobile Smartphone (WMS)
1. MobiTV (streaming television) – $9.99
2. Ringtone Megaplex (ringtones) – $19.95
3. SBSH Facade 1.4 (home screen plug-in) – $14.95
4. eWallet (Professional Edition) (PIM manager) – $29.95
5. PocketStreamer DELUXE (streaming media) – $21.95
6. Jeyo Mobile Extender for Outlook (SMS manager) – $19.95
7. HandiTV (streaming television) – $21.95
8. Documents To Go Premium Edition (document manager) – $29.99
9. SmartphoneNotes (note manager) – $17.95
10. Ringo Mobile (ringtone library) – $24.95
Symbian
1. Pro Mail (email viewer) – $31.99
2. Handy Weather (weather monitor) – $24.95
3. Advanced Call Manager (call manager) – $25.50
4. Quickof ce Premier 5.0 (document manager) – $49.00
5. X-plore ( le manager) – $11.00
6. Handy Safe Pro (personal ID manager) – $44.95
7. IM+ All-in-One Messenger (IM consolidator) – $29.95
8. WorldMate Professional (travel assistant) – $49.95
9. Ultimate Voice Recorder (voice recorder) – $14.95
10. LCG Jukebox (music player) – $27.99
Remarkable quotes from the press release
The press release I received contained a few further interesting quotes which are below for your enjoyment:
Following the trend from the first half of 2008, the Games category continued to experience double-digit growth. Games accounted for 11% of top category sales in 2007 and grew to 19% of top category sales in 2008. Handango has been aggressively expanding its high profile games offerings through strategic partnerships with top mobile game publishers including EA Mobile, Capcom Interactive, Glu Mobile, Digital Chocolate and iPlay among others.
BlackBerry was the big winner in 2008 – seeing dramatic growth in smartphone application purchases and accounting for five of the top ten devices adding content. BlackBerry 8830 World Edition and the BlackBerry Curve took the top two positions respectively. In 2007, Blackberry accounted for 18% of apps sold and increased to 31% of apps sold in 2008. BlackBerry had the most new content titles in 2008 adding 3,365 applications to the Handango catalog. Personalization was the #1 category, while six games made the top 25.
Windows MobileŽ Professional (Formerly Pocket PC) WMP had the most new content providers of any platform at 382 and remains the largest platform by units. Samsung’s Omnia and the HTC Touch Diamond were two new devices in the list of top ten smartphones adding content.
Windows MobileŽ Standard (Formerly Smartphone) Video made up 17% of top ten category sales, which was the highest of any platform. Additionally, Games category sales grew from 10% to 21% year over year.
PalmŽ OS
PIM and Games accounted for over 54% of the top 10 category sales during 2008. Games category sales grew from 12% to 18% and PIM made up 36% of sales which is higher than on all other platforms.SymbianŽ
GPS was the #1 search term on for Symbian devices up from #3 in 2007 showing the growing demand for GPS products in the smartphone marketplace. Nokia’s N95 made the top ten list of devices downloading content. Symbian developers added 2,198 smartphone apps to the marketplace and 283 new content providers.
Further reading (PDF!!)
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd.pdf
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd_Palm.pdf
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd_PPC.pdf
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd_SP.pdf
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd_Sym%20(2).pdf
http://assets.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd_BB.pdf
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