Apple’s App Store is unique in two aspects: it is, first of all, insanely successful – and does not allow time-limited trial versions. These two aspects have led quite a few to question the value of free trials – unfortunately, getting data out of developers has been all but easy.
Todd A. Sherman from Smart Box Design (a games company) now shares the following – according to him, trial versions don’t really pay out in the “nice new world”:
I did an analysis of the best selling Word games and compared their numbers and ratings against their free version. For the Word category it did not seem to make a huge difference if you had a free version or not. We got a huge bump in downloads from our Free version, thousands and thousands of downloads, but only saw a modest change in sales. However, getting on people’s mind space was worth it for us.
We are, of course, looking at an individual opinion here. However, the information I have received from other parties sounded similar…