RIM’s devices are perceived to have a poor UI – whether true or not, this perception is unhealthy for the company. TAT, a Swedish GUI design house, has helped RIM in the past – and has now been gobbled up.
The official BlackBerry blog now announces the takeover as following:
Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.
For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.
It remains to be seen whether this will achieve the intended effect – stay tuned for further info as we get it!