Even though FaceBook is not a necessity, many developers (including our very own Simon Pfundstein) have had a nice bit of success using it for promotion.
Scott Lorenz from an iPhone PR agency now shared the following passage on FaceBook conversions:
Once you’ve created your page, you need to keep it up to date with fresh content. It’s standard practice to post three to four times a week (Tuesdays and Wednesdays having the highest click through rates) being conscious not to “overshare” or fans will unsubscribe from your page.
When do you see the highest click-through rates?
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