Given that the MWC took place less than a month after the DevCon, RIM did not have much new stuff to show. Nevertheless, they had a nice large booth there – let’s see what they managed to show.

While most manufacturers (except for Nokia) were in Hall 8 (and, HTC, traditionaly being next to Microsoft in Hall 1), RIM sat in the App Planet:
 Mobile World Congress 2012   RIMs booth

Ever since RIM switched to QNX, the company promised better integration with cars. This time, they brought a sports car from the German manufacturer Porsche – its IT system could pair with a BlackBerry via NFC:
 Mobile World Congress 2012   RIMs booth

The GUI of the car’s system (not the PlayBooks glued to the back of the seats) looks very much like the one on the PlayBook:
 Mobile World Congress 2012   RIMs booth

Of course, the OS 2.0 for the PlayBook got a mention. Surprisingly, relatively few devices were exhibited:
 Mobile World Congress 2012   RIMs booth

But NFC was around:
 Mobile World Congress 2012   RIMs booth

In addition to the usual partner booths, RIM also brought along some App World staff and even their App Express (targeted at Android Java developers):
 Mobile World Congress 2012   RIMs booth

Cutting a long story short, RIM clearly has the developer in mind. And this is a good thing – not much more to add here.


Related posts:

  1. Mobile World Congress 2010 RIM booth
  2. Mobile World Congress – devday lineup announced
  3. Quad-Core handsets at the Mobile World Congress
  4. Mobile World Congress stays in Barcelona
  5. Mobile World Congress 2010 – BlackBerry Presenter

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