RIM has announced the Blackberry 9220 for the Indian Market. The entry level smartphone is RIM’s most affordable till date, according to RIM. According to a press release:
Sleek, stylish, affordable BlackBerry Curve 9220 puts Indians in control of their social life
India – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced its most affordable BlackBerry® 7 smartphone for customers in India. The new BlackBerry® Curve™ 9220 smartphone offers all the market-leading BlackBerry messaging and social-centric features that people love in India. Designed to be easy to use and easy to own, this compact and sleek smartphone provides many conveniences and applications to help keep users connected to the people and information that matter most to them. It also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.
“India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India,” said Carlo Chiarello, SVP, Smartphone Business at Research In Motion.
“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Sunil Dutt, Managing Director for India at RIM.
The BlackBerry Curve 9220 has everything a user needs to stay socially connected throughout the day. It even features a dedicated BBM™ key, bringing the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.
BlackBerry® 7.1 OS supports the full complement of BlackBerry services and the smartphone’s built in Wi-Fi® can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services.
The user experience with this compact and sleek smartphone is further enhanced with a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.
RIM is promoting the new Blackberry 9220 by giving away the apps for free (worth Rs. 2500) until June 30th. The price of the phone is fixed at Rs. 10990 ($210), which would come to be around Rs. 8000-8500 in retail, as phones sell less than the retail price mentioned on the box.