From the days of the Palm, one rule was very clear for mobile developers: speak badly about the OS vendor, and bleed. Due to this, comparative information on marketplaces is difficult to come by – for example, Tamoggemon had to stop its monthly Ovi reports at Nokia’s request.
TinyCo, the developer of a mobile game, has now provided the following diagram comparing the average revenue per user across Android and iPhone:
In addition to that, the following statement came along:
A chart-topping game on all three app stores, Tiny Village on Google Play has an Average Revenue per User (ARPU) of 65% of Tiny Village on iTunes, a number which increases to 82% when only smartphone users are compared. When comparing iTunes to Amazon, Tiny Village’s Amazon Appstore ARPU is 80% higher that of iTunes, and examining just tablets, the Kindle ARPU is 43% higher than the iPad. Contrary to popular belief, TinyCo has shown that social mobile games for the Android platform can have ARPU amounts that match and sometimes exceed the same title on iOS.
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Additional notes: iTunes and Google Play show a similar Average Revenue per Paying User (ARPPU) for the game – the differentiating factor between the two stores is the percentage of people who pay. However, this percentage is predicted to shrink as more users enter their credit card information. Moreover, the title’s Amazon ARPU will further increase as IAP packages greater than $20 are introduced to the game.
Of course, this is but an individual developer – but it nevertheless is very interesting to read…
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