Making sense of Freemium

For someone who has been in the mobile industry since the times when apps cost 10$ a pop and were sold from ESDs, the Freemium model has always been a bit confusing. Long-term follower Nicola Peluchetti has now shared two very interesting articles which should help shine a bit of light on the topic.

Freemium has run its course
Post number one, coming via GigaOm, provides an overview of pros and cons of the Freemium model. It is ideal for all those who are interested in the history of Freemium apps, and also want to decide whether the model makes sense for their products.

Three Steps from Paid to Freemium
Story number two hits us via Betable.com. They have a talk with a Monetization expert from Rovio who explains the actual steps needed to create a successful freemium app – hit it when you have decided that Freemium fits your business concept.

Any interesting links to share?

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