Some years ago, mobile advertising was easy. However, the situation has become a lot more intermingled as more and more agencies crop up.

The fine folks from InnerActive now compiled the following map:
MobileAppLandmap A map of the mobile advertising landscape

Should you want the full map, get the PDF here:
http://tamspalm.tamoggemon.com/content/2012/MobileAdWhosWho.pdf


Related posts:

  1. Since February 2011, mobile ad revenue grew by 522%
  2. Robert W Baird on Q2 2012
  3. Google restructures mobile advertising services
  4. Mobile advertising now part of Cannes lion competition
  5. App advertising revenue over time

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