When Amazon released the Kindle Fire, many a developer was left wondering why Amazon forked Android and rolled a browser of their own – even though “Silk” is not bad, better browsers exist.
The folks from VisionMobile recently published a very interesting analysis, the key passage of which is below:
Routing the Silk browser’s traffic through its own servers allows Amazon to collect click streams — and not just when the user is shopping on Amazon.
…
It would make sense to license out the Silk browser to OEM manufacturers of smartphones or other tablets. … the OEM gains an additional revenue stream as a broker of Amazon foot traffic.
Find out more via the URL below:
http://www.visionmobile.com/blog/2012/09/the-kindelization-of-tablets-part-2-the-silk-strategy/
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